Thought Leadership
The best brands have something to say as well as something to sell.
Thought leadership can raise your profile, build credibility and position you or your brand as a voice worth listening to.
But having worked as a leading business journalist for the past decade I can tell you there’s a world of difference between the generic blogs or reports pumped out by most companies and the thought leadership that actually gets read, shared or even (Holy Grail!) picked up by journalists like me.
Megan is an amazing writer. She got my ‘voice’ so easily and knows how to translate old content to be punchy and relevant to current audiences. She’s the ghost writer I couldn’t live without.”
Shannon Houde,
Walk of Life Coaching
Spoiler alert: b2b content doesn’t have to be as inspiring as your last utility bill.
I use my years as a top b2b journalist to identify the topics and angles that’ll interest your target audience and even trigger debate – and shape that viewpoint into a style and structure that people enjoy reading.
Below you’ll find the four main ways I work with clients.
(But I also understand that your company doesn’t fit into a neat box. So, if you’re looking for something a little different than what you see below, drop me a note.)
You know your sector better than anyone. It’s just that nobody knows that other than you.
First, I’ll sit down with you for a one-hour brainstorm to understand your business, your customer and your goals.
I’ll then go away and turn our chat into a tailored report that includes:
• An overview of the trending topics in your sector right now
• A dozen headline ideas to kick off your content strategy
• A suggested distribution plan and advice on how to start building media connections
We’ll finish with a 30-minute follow-up call where you can ask me any questions you might have.
To book this package please send me an email or get in touch here.
You have all the ideas, but no time (or let’s face it, inclination) to shape those ideas into actual words.
I’ve written for some of the world’s biggest publications (a handful of my journalism is here) and used that experience to create custom b2b content for international brands including Shopify, Salesforce, Dentsu, TikTok and KPMG UK.
I specialise in journalistic-style blogs, reports or sponsored articles for media.
That means, no matter how technical the subject matter, my aim is to find the angle that will make people want to read on.
For writing projects please send me an email or get in touch here.
You’ve put pen to paper, but you’d like a second opinion.
Having worked as features editor on one of the UK’s leading business magazines I know that even a few small tweaks can make a big difference to the impact of a piece.
This isn’t about being a glorified spellcheck. Hey, that’s one job we can happily hand over to the machines.
Instead, I’ll focus on how you’ve structured your ideas, the language you’ve used and how effectively you’ve got your message across.
For editing projects please send me an email or get in touch here.
It isn’t always the brands with the most credible or compelling experts that end up in the media.
It’s those brands that know how to work with journalists.
And that’s something I know a thing or two about.
In this one-hour session, we’ll cover the dos and don’ts of pitching to journalists, expert interview prep, how to draft written comments and build genuine relationships with journalists in your industry.
Megan has been writing for Marketing Week for several years, producing both editorial features and sponsored content for commercial partners. She is equally adept at both, demonstrating an ability to build expertise on complex subjects quickly and managing client communications with confidence and sensitivity. The quality of her work is always exemplary, as is her reliability for hitting deadlines and meeting the brief.”
Michael Barnett,
commercial content director, Xeim
Get in contact
Interested in working together? Great, I can’t wait to find out more about your project.